
About Us
Founder & CEO
In an industry where women are often expected to follow, I chose to lead — not just with ambition, but with heart. Edel & Brass was born from a deep-rooted belief that luxury should feel personal, purposeful, and timeless.
Growing up in Moradabad — the brass capital of India — I was surrounded by artistry, heritage, and untapped potential. I saw beauty not just in the metal, but in the stories it could tell. With Edel & Brass, I set out to transform that legacy into something bold and modern — a brand that celebrates craftsmanship, empowers individuality, and brings elegance into everyday spaces.
This venture is more than business to me. It’s a reflection of my passion, my values, and my vision for a world where design speaks with depth and dignity. Whether it’s a statement décor piece, a sacred artifact, or a functional accent, I want every Edel & Brass creation to feel like it belongs — in your home, in your story, and in your future.
— Juhi Singh, Founder & CEO
ABOUT
EDEL & BRASS
Edel & Brass was founded in 2015 with a singular vision: to revive and redefine India’s rich legacy of brass craftsmanship for the modern world. What began as a passion for timeless metal artistry has evolved into a premium brand that celebrates heritage, design, and soulful living.
We are proud manufacturers, exporters, and suppliers of an exquisite range of brass and metalware — including serveware, barware, décor accents, spiritual pieces, and custom interior products. Every Edel & Brass creation is a fusion of tradition and innovation, crafted to elevate homes, hospitality spaces, and ceremonial settings with elegance and meaning.
While brass has long been revered for its aesthetic and spiritual significance, Edel & Brass has reimagined its role in contemporary living. Our collections are designed to resonate with today’s discerning consumers — those who seek beauty with depth, and luxury with purpose.
We are committed to:
- Delivering excellence across platforms like Amazon, Flipkart, and curated retail spaces.
- Offering customization in product design and packaging to meet diverse tastes and minimum order quantities.
- Serving the hospitality and wellness industries, including hotels, restaurants, weddings, and yoga centers that value purity, symbolism, and artisanal quality.
oUR REACH
We proudly and successfully serve customers across India and beyond
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